Jacqueline Dixon Story


Jacqueline Dixon is emerging as one of Canada’s top professional speakers whose authentic and dynamic personality quickly captivates her audiences. This highly sought-after Professional Sales trainer and coach is a graduate of the University of Toronto, she is also a Certified Sales Professional and Television Host. She achieved her level of expertise after spending over 25 years in the sales and marketing industry, building start-ups and managing salesrooms for multimillion-dollar corporations. She is passionate about educating, inspiring, and empowering people!

As an award-winning expert within the Sales and marketing industry, Jacqueline delivers a series of training programs and riveting talks that have left her audiences captivated, inspired and empowered.

Jacqueline’s experiences and successes have not been limited to Canada but have also reached the United States. In 2008, she volunteered her expertise in scriptwriting for the Barack Obama Campaign’s telephone outreach program with brilliant success, and as a result, was invited to attend the Democratic National Convention as an honoured guest. Jacqueline’s professional speaking skills have also allowed her to host the fast-growing television show “Ordinary People (Can do Extra-Ordinary Things)” on the Rogers TV Network. She has proven to be a genuine humanitarian, rooted and grounded in the principles of grace, mercy and kindness. When Jacqueline is not working within her career role as Head Sales Coach/Trainer for one of Canada’s largest promotional advertising providers, she runs a series of seminars and workshops on the topics of Sales Training and Development. Additionally, Jacqueline donates her time to speak at female groups, as well as mental health clinics to inspire and encourage all

Please share your early life experience with us and impact it made in your life 

​I was born in Jamaica WI. I arrived in Canada at the age of 3. I was raised the youngest of 4 children in a two-parent home. I lived in Toronto, for the most part, with a pretty strict upbringing. I was the only child that was not permitted to speak patois (a Jamaican dialect) although I was surrounded by it. The fact that I was an infant when I arrived, I had no knowledge of the Caribbean or its education. I was often lonely and felt disconnected from other family members and siblings.

What have been your proudest moments and why?

​I have so many proud moments, but if I had to pick, it would be the birth of my two children and their accomplishments with their education and careers.

Please share your career journey with us


​I am a serial entrepreneur that started at an early age. I owned my first home at the age of 18 and my first business at the age of 20. Then I built my first multi-location franchise at the age of 21. I am a graduate of the University of Toronto where I studied professional sales and sales management, professional speaking, sales and marketing operations as well as marketing and distribution. I am a professional sales trainer and coach and have spent over 25 years in the sales and marketing industry building start-ups and managing salesrooms for multimillion dollar corporations. As a professional speaker, I host my own television show, Ordinary People Can do Extra-Ordinary Things on the Rogers TV Network. Currently, I am the Head Sales Coach/Trainers for one of Canada’s largest promotional advertising providers.

What’s one of the biggest myths you have heard about sales and marketing?

I think a lot of people get their impression from the media or television shows that portray salespeople as sleazy, underhanded, or pushy. I’ve heard people say that all salespeople lie or that it’s not a good paying job – which is not true! It’s actually the highest paid profession in the world – bar none!

Please share 3 tips for creating a winning sales script

Every successful script should consist of three elements: who you are, what you have to offer and how the audience can take advantage of it? Follow this formula, it works every time.

What is your motto in life?

​If you want to be successful, you have to do what successful people do. Let me add more – Sales skills are life skills!

What inspires Jacqueline?

The ability to affect positive change in the lives of others gets me going every day!

How do you look after your mental health in such high-performance roles?

I am a member of many groups that speak to the benefits of mental health therapy.  I am also a volunteer at a number of women’s groups and a registered change agent with the Centre for Addiction and Mental Health (CAMH). However, my biggest philanthropic project is called Meet the Motivators, it allows me to give back in the biggest way while engaging other likeminded individuals to do the same. I have never been rewarded as much as I am every year that I give back to the Meet the Motivators workshops and gala which celebrate women in leadership roles.

What’s one of your favourite movies? Why?

The Titanic is one of my best movies because it shows you the power of love. It proves that love has no criteria, no colour, creed, religion or social status. It’s pure and it’s real for every human being if we want to accept it.

Where do you see yourself in 2 years?

In two years, I would love to be traveling the world on a regular basis delivering the message of hope, inspiration, and education. I want to continue to encourage all girls and women about how good God is and how your mistakes do not determine your outcome, you are WORTHY !!!


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